work experience

Arrowhead Advertising
Creative Director 2014 - Present

My work helps solidify the client’s business goals and objectives through high level discussions. I present structure and framework ideas to to both creative and account sides. Considered the agency thought leader in strategy, I serve as
a resource for creative teams in the development of insight-driven strategies from opportunity identification through to experience definition. 

Rocklin Irving Marketing Solutions
Creative Director / Producer 2011 - 2014
Account: Cassidy Tire & Service, ARCOA, Grossinger Auto Group, Berman’s Auto Group, Anthony Auto Group,

Castle Honda, BMW Championship, ECOtech, Ryder Cup, Sherman Dodge, xXxetica, Bemis Auto Group
As an experienced Creative Director, I partner with marketing professionals on strategy, concept creation and execution of traditional and interactive media. My daily responsibilities include creative team development, client relations, new business strategy and developing solutions that help drive response.
 

Revenew
Interactive Creative Director 2011
Account: Lutron, Sony, Honeywell, HTSA, Bowers&Wlikins, Integra, Denon, CDGI, Martin Logan, Samsung, CEA, Allscripts, Vertex Standard
Lead Creative Director of all day to day creative architecture. Skills include creating dynamic web/direct mail/video/
print solutions, developing key marketing strategies and effective use of 3rd-party social media platforms.
 

Pinnacle Advertising
Freelance Creative Director / Producer / Social Strategist 2010 - 2011
Account: Honda, Acura, Esscoe and numerous Chicago Automotive giants
Creative Direction/Production of Tier 2 Honda and Acura television, web development, print and POS. Concept ideas, create storyboards, produce, write and art direct TV for tier 3 clients. Creation of logos, landing pages, web banners, social media outreach and web sites also mix into my daily excitement.
 

Team Detroit / Retail First (JWT)
VP, Creative Supervisor 2006 - 2010
Senior Art Director 2001 - 2006
Account: Ford Motor Company
Chief creative for developing/pitching/executing creative TV, radio, print and web design for $50 million
Ford Motor Company advertising in the Midwest. Managed out of JWT’s Chicago office, the region includes
central/northern Illinois, eastern Iowa, Wisconsin and Michigan’s upper peninsula. Creative enabled several
vehicles lines to out-perform projections, despite competing in an import-dominated market. Also acted as
producer on 90% of production.
 

Brown Marketing Communications
Associate Creative Director 2000 - 2001
Account: DeVry Institute of Technology, Keller Graduate School of Management, Denver Technical College
Responsibilities included art direction, writing and TV production. Art directed and wrote numerous ROPs and web
banners. Produced all shoots, TV and photo. Lead the creative team with strategy and idea pitches that
attracted new business.
 

Jordan Tamraz Caruso (JTC)
Senior Art Director 1998 - 2000
Account: Buick, CarParts.com, Countryside Automall, Cars.com, Village Cycle Center, Bi-Link,
Apartments.com, Empress Casino/Horseshoe Gaming
Lead creative for every aspect from strategy to execution for a variety of retail and automotive accounts.
Supervised many client pitches that resulted in new business. Coached a team of eight people to think
like a creative and encourage them to use the basic principles of advertising. Produced several photo
and TV shoots.
 

DraftFCB (DraftWorldwide)
Art Director 1996 - 1998
Jr. Art Director 1995 - 1996
Account: Cadillac, PACCAR Parts, Holiday Inn Worldwide, Sprint, United States Postal Service,
Searle and Secure Horizons
Developed dozens of new concepts with several different creative teams. Carried out projects from initial
creative briefs to production. Achieved expert mounting capabilities.
 

Education
Bachelors of Art, Saint Mary’s University